Socializing Snow Data
The Multicultural’s in Action Sports (M.A.S.) Report was created to provide the snow sports industry with a strategic road map towards multicultural engagement. To get users to consumer the reporting and insights, the reporting took a user centric approach and uses storytelling and interactivity as part of intelligence hub to deliver data in a variety of ways that are fun, informative and easily digestible.
Once the fastest growing sports category, snowboarding is witnessing rider participation plateauing and confronting its greatest challenge to date, where will it find its future growth? Educating key industry stakeholders on the opportunities that a rising multicultural consumer base presents was the challenge.
The mixed media intelligence hub featured print and interactive reporting via an iPad magazine app, a microsite, Facebook Fanpage, and a Vimeo Video Channel for easy content sharing on social media. The report was ultimately downloaded over 3K times via Slide Share across 40 countries.